ASI Advertising Market Research Services.
ASI has been testing both Television Program Content and Advertising Content for decades and we have tested the
content in stand-alone mode as well as testing advertising and program together and studying the way the connected
content interactively influences recall, brand awareness and attitude towards both content
sources. ASI has long been a highly capable adhoc advertising research design company and can help you
design "outside the box" research to help you answer research questions that "canned" techniques just do not
have the capacity to adequately analyze. ASI and its clients are fortunate to have David Castler on
staff. He is one of the most experienced and successful adhoc research experts in the world and has done
adhoc research design for many of the largest F-500 companies. For more detailed information click on
any of the information below.
- Advertising Market Research
ASI has a half century of advertising market research experience and has pioneered and led the way in realt time audience response testing and nuanced advertising content analysis.
- Advertising Effectivness
Advertising Effectivness is a primary focus of ASI's Market Research practice. ASI extensive experience with infomercial testing and traditional advertising market research and deep content testing experience enables us to pinpoint content that stimulates action or tunes consumers out.
- Infomercial Market Research
ASI is the leader in infomercial market research and real time content testing.
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