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Advertising Market Research

ASI's extensive leadership in content based marketing research for the Television and Media industries provides extensive advantages in evaluating the impact of each creative component of an advertisement in persuading or distracting the viewer/consumer.

ASI provides the unique advantage of having 50 years of entertainment content market research insight to help you find the interplay between specific programming content and specific ad content. Granular audience response data enables you to evaluate ad content on a second by second basis and can help you fine tune the content to optimize your message, impact and overall targeted consumer response. ASI has been analyzing audience response to script, character, actor, scene, animation, and character interaction since the 1960's and our expertise in this area continues to translate into the ability to design and implement ad content research which enable you to drill down into each element of your ad content and the audience response.

As media evolves, ASI is ready to help you optimize the integration between entertainment and advertising content.

ASI conducts a wide variety of research projects testing advertising and promotional content for some of the nation's top advertisers including television networks and studios. We focus on persuasion and communication as well as the ability of the advertisement to deliver the intended message and level of recall of the message and the association with your brand. In addition to televised commercials and promotions, we perform research for print ads, radio spots, internet banner ads and online video and our knowledge in these areas of research really encompasses almost all media. Content is content and testing content is what ASI does best.

ASI's deep experience as the leader in infomercial market research provides unique insights into the potential of an ad to directly impact sales from a pure content and audience feedback point of view. Contrary to popular paradigms, the lessons learned in direct marketing have strong analogs in traditional advertising and the leading market research analysts are starting to leverage this knowledge with ASI.

While the measure of ROI in advertising is the Holy Grail in advertising effectiveness research, most of the traditional approaches fail to provide compelling data about the nuanced relation between ad content and the consumer's response to it. ASI pioneered some of the most effective ad-hoc methodologies to measure the direct correlation between specific ad content and consumer response and ASI continues to pioneer new approaches to these measures. ASI Entertainment's extensive leadership in content based marketing research for the Television and Media industries delivers competitive advantages you can not get from traditional market research metrics because we focus on the detailed components of the ad's content effectiveness and provide research that can help you optimize the ad before you place it or tune it after you have placed it.

ASI uses the ViewTrac real time audience response system to measure not only the over all attitudinal and perceptual response to your advertising content but uses its unique system which concurrently monitors binary decision point data, such as buy, change channel, like, dislike and other information to help advertising designers and executives understand which content is working or working against your desired post ad behavior by consumers and is one of an array of tools ASI uses to help both traditional advertisers and infomercial advertisers optimize their advertising effectiveness research. Ultimately, the content of your ad along with ad placement are the two most critical factors in its success and ASI provides an extremely effective matrix of methodologies to understand the relation between your target audience and your specific ad content.