Attitude and Usage

This type of study can be applied to any industry to determine what your audience wants, what they think about you and how they use your products or services. Within the television industry, "A and U" studies are used by networks to ascertain the usage of their shows and their perceived image overall.  Other industries conducting this type of research include gaming resorts, hotels, sporting or theatrical venues and Internet companies.  ASI can design and perform a broad range of such studies.