ASI Market Research - Brand Equity Research

ASI Market Research Market Research Services Television Research Services Pilot Television Program Testing TV Program Series Maintenance Attitude and Usage Childrens Research Program Title Testing Advertising Market Research Services Advertising Market Research Advertising Effectivness Infomercial Market Research Full Service Market Research Brand Equity Research Tracking Studies Pricing Market Research Customer Satisfaction Market Research Political Research Mock Jury Hispanic Research ViewTrac Facility Information Facility Diagrams Focus Group Photos High Definition Theaters Client Viewing Rooms About ASI Our People ASI Market Research History Clients Directions Contact ASI Site Map

Brand Equity Studies

When you want to know more about your brand equity than you can get from basic attitudinal measures and norms…, when you really want to understand how the content of your Brand marketing and development strategies are perceived and what the catalyst for attitude formations are…, when you need to know how to optimize your brand marketing content to get the results your require…, call ASI, the leaders in content-marketing research.

Brand equity and brand interplay are among the most important areas of research ASI works on. Brand equity studies are used to better understand perceptions of the images, emotions and behaviors associated with the brand, what interactions are moving the brand forward and how the brand stacks up against the competition. In addition, brand equity studies can help identify new branding opportunities for product launches or products that require repositioning in the marketplace.

More and more companies are concerned with the interplay within brand hierarchies and classes and perceptions across media and geographic boundaries and how to optimize their brand strategies to make certain all brands are as supportive as possible to their, sister, sibling and parent brands in all regions and across all media.

ASI can help you understand your market positioning and the various elements of brand equity. ASI is able to evaluate more than just attitudinal information in regard to your brand but also real time and sub-conscious and qualitative responses to specific brand images and brand marketing content. Using ViewTrac real time response and sub-conscious measurement technologies coupled with standard attitudinal phone studies and cable studies, ASI is able to provide the detailed, content specific research that enables your brand strategists to make informed choices on ad content, media positioning, and media placement decisions.

Just Some of the Areas We can help With in Brand Equity:

Brand Recall
Brand Perceptions
Brand Attitudes
Brand Involvement
Brand Tracking
Brand Relevance