Full Service Market Research CapabilitiesASI has a long history of doing a broad range of qualitative and quantitative research. ASI has worked with the premier names in entertainment and some of the largest advertisers to develop adhoc research as well as traditional broad based market research and real time TV and Ad content market research. ASI does large group real time dial testing and frequently supports its research with multiple field methodologies including internet, cable studies, DVD, mail and phone based surveysl, and an array of other supporting data collection methodologies such as mall intercept and mobile surveys. From its Los Angles based market research facilities located conveniently near the Burbank Airport in North Hollywood, ASI has a database of over 200,000 highly diverse respondents and millions of respondents in its national sample databases. ASI's Unique Dedicated Audience / Consumer Response based real time market research theaters are optimal for a broad range of attitudinal testing with real time and decision point metrics with its unique green and red button streams. This can be applied to anything from Mock Jury testing for guilty / innocent decision points, buy and sell decision points in direct marketing, or "go to the WEB site" or any other call to action content. Because we monitor the overall moment by moment attitudinal dial data in the same stream as the binary decision point data with the green and red buttons and because we've had 50 years doing this kind of research with a huge range of entertainment and advertising content and know how the numbers stack up within the context of deep experience, ASI provides you unique insights that no one else can for this type of research.
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