High Definition Real Time Multi Media Content Testing Theaters

Custom designed exclusively by ASI, the High Definition Media Testing Theaters are widely considered the most comprehensive audience research system for Television content and ASI testing theaters have been used by virtually every major content production company and network since ASI started dial testing in the 1960's.  Our current dial includes a numeric keypad as well as additional buttons for representing specified behaviors including tune-out or purchase, guilty or innocent, fast forward (skip commercial), pause,  and other PVR emulation or research metrics as per your design requirements.

Not only does ASI have the long cycle dial norms and understanding of what they mean, we have the most advanced high definition real time content testing theaters which are centrally located to many of Sourthern California's leading studios, in the greater Los Angeles area, in North Hollywood, California.   

The ASI advanced theaters are equipped with Surround Sound and cutting-edge high definition projection and video systems.  Each of theater has specially designed chairs equipped with our ASI industry standard dial for gathering real-time audience reaction second-by-second and is wired to handle individual monitors, computers and headsets.  ASI's dials are based on the same biometrics as were employed from the earliest days when ASI was a division of Columbia Pictures and that means that while our dials have evolved technologically, the data gathered is consistent over half a century and thus our norms and our analysists can provide insights that no other organization can provide for Television Program testing and content elements of any video including advertising.

ASI's Theaters are fully equipped with high definition / blu ray video presentation capability and supports lower resolution as required.   Additionally the theaters have a supperior 5.1 surround system but can support stereo or mono content if required.  ASI's theaters can put out sound quality on par with most movie theaters and the theaters can also support advanced projectors for movie and movie trailer testing.