Los Angeles Market Research

Hispanic Market Research

ASI offers a bilingual/bi-cultural research division created to enable our clients to understand and address the special needs of the Hispanic market.

Benefits of the ASI System:

  • Understand how Advertising Content is Impacting Attitude and Purchase Decisions.
  • Discover the Particular Elements and Timing that is Working or not working in your content with your target audience.
  • Large socio-economically diverse respondent database and market region for Hispanic Market Research.
  • WEB Streaming, Video Conferencing and Internet Research capabilities.
  • Real Time Spanish Language Translation.
  • Spanish Language Survey Design and Tabulation.
  • Hispanic Moderators.
  • Conveniently located 15 minutes from Burbank Airport and 35 minutes from LAX.

With a large and socio-economically diverse database of Spanish speaking respondents and having worked for some of the largest Spanish Language Television broadcasters and combing that with 50 years of leadership in TV and Advertising Marketing Research,  ASI is able to provide some of the most effective tools used in the Television and Advertising marketing research industry. 

ASI has unique world class, state of the art, high definition content testing systems and among the best research analysts and moderators.   ASI can perform an array of quantitative and qualitative studies.  From simple focus groups to ViewTrac real time response testing, and from adhoc phone and internet studies to in-home viewing studies, ASI has the depth and breadth of research experience to perform advanced Hispanic marketing research.

ASI provides real time translation services, moderating, and recruiting both for our Los Angeles facility and can perform ViewTrac real time product and content test anywhere in the United States.  We can design surveys and perform data tabulation as required.  Please review all of our market research capabilities as we can perform a full spectrum of standard and adhoc quantitative and qualitative methodologies for both English and Spanish speaking markets.

For more information on our Hispanic marketing research in the greater Los Angeles region call Adriana Lopez at 877-594-2743.