Infomercial Market Research 

ASI is the leader in infomercial research. Whether testing a product concept or assessing a finished show already on the air, our techniques are widely considered the most comprehensive in the business. 

ASI has the expertise to identify consumers' "hot-buttons" as well as the red flags that turn consumers off to the product, the program or both. ASI pioneered infomercial testing in the industry's earliest days and have been an integral part of some of its biggest success stories such as Carleton Sheets, Adams Ties Lies, Select Comfort, Apple Computer and Taylor Made Golf.