ASI Market Research Services

ASI is a full service Market Research company performing quantitative and qualitative research and has long term in-depth experience serving the TV and advertising industries with an emphasis on television program testing and advertising market research.  A cornerstone of both our quantitative and qualitative work is our proprietary dual stream real time audience response system, ViewTrac.  Whether doing the ground work for a full scale quantitative study or building complete tests, the ability of ViewTrac dial testing to measure attitude and involvement concurrently with point-in-time decision metrics, ASI uses its vast experience to help clients evaluate data to optimize research efforts and outcomes.   For more information on our services, click on the links below or give us a call to find out what we can do for you.

• Television Research Services
  
  ASI's five decades of experience testing TV program pilots and episodes, doing series maintenance, attitude and usage, movie trailers, audience panels and real time audience response analysis. We pioneered many techniques and have the real time audience response (dials) norms and experience that no one else has or can even come close to. Our experience in all sorts of advertising content research is enhanced by our program testing research and our analysts have a strong holistic comprehension of the interplay and integration between both content types
• Advertising Market Research Services
  
  ASI's executives, David Castler and Elliot Rosenberg were and remain leaders and pioneers in developing many of the most advanced and still broadly used advertising marketing research methodologies. They have carried forward their vast experience in the advertising content effectiveness area through the development of ASI's proprietary ViewTrac dual stream audience response systems. Unlike any other system, ViewTrac monitors overall attitudinal and involvement data through audience real time dials and combines that with point-in-time consumer decision data via concurrent red and green button input. Tune-out, call to action, purchase, guilty/innocent, fast forward, pause, mute and any other (content/time/event) analysis is gathered. Together with ASI's half century of experience in this arena coupled with broad based full service quantitative research, ASI can design research that will give you quick actionable data that almost always helps in the design of larger scale quantitative research, in which ASI also has broad and deep experience. The ASI methodologies provide powerful information about your audience and in designing the optimal language and narrative for large scale phone and online studies.
• Full Service Market Research
  
  ASI is a full service market research organization. ASI has deep experience providing a wide range of market research capabilities for the Entertainment, Cable, Satellite and Advertising Industries and has the ability to perform ad hoc research for most business sectors. Using our unique ViewTrac Audience Response System, we are often able to model larger quantitative studies most effectively with substantial improvements in campaign quality and cost savings..
• Hispanic Research
  
  ASI has a large database of Spanish Speaking Respondents throughout the greater Los Angeles area and the ability to provide advanced real time content effectiveness market research for the hispanic markets. ASI also is fully equipped to do real time translation and quantitative research in this market.