Los Angeles Mock Jury Facilities in North Hollywood Near the Burbank Airport

• Understand the specific phrases and arguments that are likely to influence jurors. 
• Learn how the flow of the argument affects the overall attitude towards the plaintiff or defendant.  
• Find the inflection points in the jury attitude as each new evidentiary element is presented. 
• Determine which evidentiary displays and display system work best with your target jury.
• Correlate the legal argument strategic flow and how quickly and effectively guilty or innocent decision points are reached.

ASI helps trial consultants in several ways.  ASI utilizes a combination of its real time and conscious and subconscious research tools to understand how a number of components are perceived by the ideal and non-ideal jurist.  This information is correlated with the demographics, attitudes and experience of jurors obtained through standard focus group and survey methodologies to enable Trial consultants to optimize each element of their case for their clients. 

Some of  the case elements that benefit from ASI's real time response metrics are opening statements, court room graphics, the match between a particular jury demographic and a particular court room vernacular and matching the best attorney for the anticipated jury, finding the optimal demographic for jury selection, the impact of a specific voir dire approach and how to optimize it, while at the same time shedding light and actionable intelligence on the interplay between verbal and visual information.

ASI's ViewTrac system has the unique capability of providing both a clear picture of the overall attitudinal flow of your legal arguments and presentations and the decision point data for key factors like believable/unbelievable, guilty/innocent and similar subjects that you may be interested in focusing on to optimize your legal arguments.   ViewTrac provides this capability by providing world class real time attitudinal dials with binary decision point data via red and green buttons and provides this data together in the data stream.  These dials were designed to give media content researchers information about story flow and advertisers information about attitude towards commercials and ASI has long been a leader because we also provide decision point data such as "Tune Out" and "Tune In Again" and buy / sell and other binary metrics as measured in time.   By studying this data, the flow and tension and other theatrical and response metrics can be used to see how such changes in content lead to decision points and multiple arguments used against similar mock juries can lead to insights that can help you select the optimal tactical approach and presentation content.

ASI research theaters are configured for optimal presentation to up 48 people per theater and both theaters can be linked together.   We can merge as many sessions as you want to give you what ever sample size you choose.