ASI Market Research - Our People

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EXECUTIVE STAFF

Beverly Bolotin, CEO
Clients often refer to Beverly as the "can do" person; having developed an excellent capability of providing exceptional service to ASI's many clients. As one of ASI's longest tenured executives, Beverly oversees services to many major clients. Her years of experience bring a broad understanding of client needs and as the CEO she is able to transform research requests into well executed projects.

Elliot Rosenberg, President

With a quarter century of market research experience, Elliot heads the daily operation of ASI and serves as the firm's guiding analytical expert.

Elliot joined ASI's corporate predecessor in 1977, and during his tenure, he handled hundreds of research projects that utilized the ASI dial technology in the firm's Syndicated Advertising Division and Entertainment Division (which ultimately became ASI Entertainment).

After a three-year stint as market research manager for the Daily News, the San Fernando Valley's up-and-coming daily newspaper, Elliot returned to ASI to help form the company's West Coast custom research division.

In 1985, Elliot co-founded Silny, Rosenberg and Associates, and over the next decade built a thriving full-service, custom research shop specializing in quantitative research studies.

In 1997, Elliot was a driving force at Consumer Dynamics to pursue the development of the ViewTrac system.

Now back at ASI, Elliot works closely with Beverly to expand the firm's internal expertise, technological capabilities, and service offerings.

David Castler, Owner and Senior Market Research Analyst
Dave has been a leader and innovator with ASI for more than 30 years and brings over 35 years of advanced marketing research development and application experience to every project. Dave continues the tradition of pioneering new marketing research methodologies and technologies while providing innovative ad hoc solutions to the challenges of program and advertising research. Dave began his career with ASI in 1967 after graduating with a degree in psychology at UCLA and an MBA in marketing from Columbia. Dave worked with most of the great marketing and technology minds of ASI including Piere Marquis, Roger Seltzer, Ralph Wells and Paul Lenburg and was promoted to Executive Vice President in charge of ASI in 1980. Dave was instrumental in developing many of ASI's most advanced market research methodologies including Recall Plus® which set the standard in television advertising research for nearly 25 years.

Dave was the driving creative force in the development of modern cable testing and numerous other highly effective testing methodologies for entertainment, advertising, television, print advertising and multi-media. Dave developed one of the worlds most sought after Ad Hoc market research departments among advertisers seeking creative non-syndicated market research products. Dave worked extensively with the heads of research at many of the world's largest companies including Arm & Hammer, Coca-Cola, Johnson and Johnson, Pepsi Cola, Proctor and Gamble, Miller Beer and many many others in developing unique and powerful market research solutions to some of the most challenging research questions.

Dave left ASI in 1987 to co-found Consumer Dynamics - a full service market research and consulting firm which continued the tradition of innovating new Ad Hoc research solutions for major corporations. In 1997 Consumer Dynamics created the ViewTrac Instantaneous Response Measurement System, which was based on the existing digital ASI dials system and provided exact biometric compatibility with the existing systems while extending the scope of its capabilities dramatically. This three-dimensional hand held keypad/dial unit and integrated market research software is currently the most sophisticated system of its kind. In fact it is so advanced that in 1998 ASI, the original pioneer in real time response systems, abandoned its own dials and acquired exclusive usage rights for the ViewTrac system in the Entertainment industry. It is only fitting that Dave and the constantly evolving ViewTrac technologies are leading ASI into the twenty-first century.

Guy Duff, Chief Technology Officer

Guy directs all of ASI's technology development and infrastructure initiatives. He also works closely with clients and ASI's research staff to develop custom data gathering, management, and analysis systems. He is an expert in data acquisition and monitoring control systems and relational database development and administration and complex systems integration.

Since 1995, Guy has co-designed ASI's All Media center at the Television Academy and the company's entertainment data information database which is based on Oracle 10g and 10g Application servers, which serve as the backbone of the company's research and business operations systems; developed the technology for ASI's AudienceLink video relational database, which allows non-linear analysis of individual and aggregated research studies; and designed custom technology deployment to provide new research gathering techniques for some of the largest media and technology companies.

Guy co-designed the technology integration for ASI's all digital high definition real time audience testing facility. He has worked on significant technology development programs for ASI integrating such diverse technologies as IBM's MQ Message Broker and its Message Queue Telemetry Transport Protocol and Integration Between Oracle Application Server 10g and proprietary dedicated light weight data acquisition Java applications running on hand held data acquisition devices communicating across multiple wired and wireless media. Using his background in data acquisition and SCADA technology combined with years of database development and administration Guy's skills have helped him implement complex data acquisition projects for ASI.

Before joining ASI, Guy served as Vice President of Technical Sales and Marketing, and Director of Technical Research at Dyna Computer. He also has held executive posts including CIO at Media Advisors International, a market research and consulting firm, and served as CTO at Source Net, a high-tech marketing and software development company specializing in real time embedded data acquisition hardware and decision support database systems. Guy designed and maintains the ASI WEB site as well.

Guy triple-majored in physics, mathematics, and computer science at the University of California, Santa Cruz, and is an Oracle Certified Professional DBA and Oracle Database Developer and PL/SQL programmer.

RESEARCH OPERATIONS

Neal LaVine, Nationwide Theater Director
Neal's motto is "serve the client with excellence," and he always succeeds. Neal has been with ASI since 1994, coming from a background as an Actor/Director/Writer in the entertainment industry. He has worked his way up from facilitator to the manager of the theater areas in Glendale and North Hollywood.