Television Pilot Program Market Research Testing

Content is still King!  The audience may sample, but how quickly will they turn away? What will bring them back time and again?  What are their needs and wants?  What will satisfy them?  Today's audience has many options and little tolerance; so it's essential the content be right from the start and stay right.

The recognized leader in program content research, ASI pioneered and continues to develop cutting edge techniques for evaluating content. ASI has conducted program research for every broadcast television network and the biggest studios in Hollywood.  We have conducted program tests for sitcoms, dramas, documentaries, newscasts, reality-based programs, movies and just about every other programming genre developed for television.  Whether we use ViewTrac Real Time Response (RTR) dials in our high definition digital amphitheaters or utilize our in-home methodologies, an ASI program test provides a clear diagnosis for your program and the basis for highly focused continuing research.  What do viewers think about the program conceptually? How likely are they to tune in to future episodes and what specifically will bring them back? What aspects require the greatest improvement?  Often, small changes can result in large improvements in the overall perception of content and ASI has the tools to help clients pinpoint those content areas.