Pricing Market Research

A key component of the marketing mix, the appropriate price ensures the optimal performance in the marketplace. In today's competitive information intensive environment, pricing your product or service too low can be as bad as pricing it too high. ASI pricing studies identify the ideal price points among consumers.

Through conjoint analysis and a variety of other statistical techniques, we can identify a threshold that is low enough not to price your target customers out of the market, but high enough to be consistent with a quality image. We have conducted pricing research for consumer goods as well as cable and satellite providers.