Television Program Series Maintenance Testing

Typically a service reserved for ASI's television studio clients, series maintenance research is ideal for a program experiencing a decline in audience or a category leader looking to stay one step ahead of competitors looking to overtake number one. 

Series maintenance research identifies problem areas of a program as well as areas of strength where new opportunities can be leveraged.  By talking to viewers at every level of involvement with the program, ASI exclusive technique provides a complete picture of the program's evolution and looks at factors which include but are not limited to the answers to questions such as:

To what degree is "wear out" an issue?

Are audiences giving up on a program or just watching less frequently and why?

Could the program be more effectively promoted?

These answers and many others are addressed within a series maintenance study.  ASI has recently conducted series maintenance for such established television franchises as Oprah, Spin City, Star Trek, Jeopardy, Entertainment Tonight and many more over the years.