Los Angeles Market Research

ASI Television Program Testing Services

ASI provides many standard TV program testing services including pilot testing, series maintenance, attitude and usage, trailer testing and ad hoc market research designs for testing any component of a television program including but not limited to Pilot Testing, Talent Testing, Concept Testing, Character interaction testing and series maintenance.   For more detail click on any of the information below.

  • Pilot Television Program Testing
    ASI is the leader in Television Pilot Program Testing with a half century of experience performing real time audience response testing for the TV industry.
  • TV Program Series Maintenance
    ASI has deep experience with TV Program Series Maintenance. When you have so much invested in a series it makes sense to keep testing it and improving the content over time. Market research done well and applied well is a health plan for your content.
  • Attitude and Usage
    ASI performs attitude and usage studies for the Television Industry.
  • Childrens Research
    ASI has extensive experience performing children's research for major children's content producers. Decades of in-depth attitudinal and usage research and panel development and analysis with children performing children's market research.
  • Program Title Testing
    ASI has extensive research experience in program title testing.