Tracking Studies

When an ongoing picture of the ever-changing competitive landscape is needed, ASI creates custom tracking solutions for our clients.  In addition to traditional tracking studies where different respondents are contacted over time, ASI also can create and manage longitudinal panels, designed to chart consumers changing usage attitudes and behaviors over various stages of their lifecycle.  ASI conducts tracking studies on advertising effectiveness as well as television viewership.   Recently, ASI completed a national panel, assessing consumers reactions to a newly developed enhanced media platform.

ASI provides robust, synergistic and holistic views of what is happening over time to help you make the right decisions in a timely manner.