Dial Testing

ASI Pioneered and Performed Real Time Dial Research for 50 years.

We Have the Norms and the Experience to Interpret the Data. 

ASI's Real Time Response Audience Dial Testing System is the product of decades of evolution and research  and remain the gold standard among leading content companies.   50 Years Testing Television Program and Advertising Content with Biometrically Consistent Data Collection Technology.  We have the norms, the experience and the technology.  ViewTrac has multi-dimensional dial, tune-in, tune-out and other real time binary decision point metrics analysis capabilities.  Only with the ASI ViewTrac system do you see the overall flow of the audience attitudes and engagement levels coupled with concurrent decision point data; you see when and what content causes tune outs, opt-ins, etc.