1	ViewTrac Instantaneous Response Measurement System For more than 40 years, the advertising, entertainment and political industries have used the instantaneous response measure to gauge viewer reaction to a variety of stimuli. Now the ViewTrac system uses enhanced digital technology to provide invaluable in-depth insight instantly. Using one or all three parts of the unit (the dial, the buttons and the keypad) real-time consumer response are measured – all on a second-by-second basis.
2	The Dial
3	The Buttons (Red & Green) Totally flexible dimensions. May be behavior-related or reflect attitudes toward sales content. For example: Channel changing Product Purchase consideration Charts can be created in synch with the visual playback
4	The Keypad Instantaneous collection and display of closed-end responses Integrates questionnaire responses with instantaneous responses Can use data for immediate selection of respondents for follow-up research Data presented in printouts
5	The Benefits and Applications of ViewTrac Large Historical Context of Consistent Data Collection. ASIe has conducted thousands of studies with millions of respondents and has remained consistent to its data gathering both biometrically and methodologically. With over 40 Years of Ad and TV Dials Experience, tens of thousands of studies for major ad and television industry leaders, ASIe has more experience in using real time response and in helping clients gather germane meaning from the data than any other company. Not only does ASI make the ViewTrac real time response systems, we are the sole user of our systems. Highly skilled ViewTrac consultants and moderators provide outstanding value to every session conducted with ViewTrac. Some of our marketing research analysts have been using ViewTrac and predecessors for upwards of 25 years or more and most have at least ten years experience with ViewTrac. We have some of the foremost experts in television and ad research who can bring great insight into the data gathered with ViewTrac. ViewTrac offers geographic portability. Sessions can be merged from city to city. ViewTrac can be used in a variety of testing environments from one-on-one sessions to theater sessions, or mobile facility based sessions. ViewTrac can be applied to add insight to a broad variety of marketing research subjects including attitudinal testing of TV Pilots, TV Episodes, Advertising, Infomercials, Movie Trailers, Mock Trials, WEB sites, software usability testing, product concept testing and for any visual content.
6	"For more information and project..." For more information and project quotes, and a free CD contact: George Pearson ASI Entertainment 101 N. Brand Blvd. Suite 1700 Glendale, CA 91203 Ph# 818-637-6497 E-mail: gpearson@asientertainment.com