For nearly 40 years, ASI Entertainment led the vanguard of advancing custom research and consulting for televisual media. It pioneered the development of new and innovative methodologies for measuring and evaluating audience response. The following benchmarks punctuate ASI's long history of vision and innovation:

ASI is born as a program research division of Columbia Pictures and quickly evolves into an independent resource for the entertainment industries. ASI builds and operates the famous "Preview House" in Hollywood, a 400-seat laboratory theater which utilized ASI's proprietary instantaneous response "dial system" to capture audience members' second-by-second reactions to motion pictures, TV programs and commercials.

ASI pioneers another ground breaking method of testing audience responses in the home environment through the use of controlled cable channels and telephone administered questionnaires.

ASI opens a digital dial audience testing facility in Burbank, California. The company also establishes 13 telephone data collection facilities nationally utilizing more than 450 employees.

ASI continues to take the lead in entertainment research by opening the world's most technologically advanced audience research and testing facilities in Glendale, and North Hollywood, California. The AllMedia Centers offer advanced qualitative research for testing traditional media venues as well as every segment of the emerging media universe. In the late 90s, ASI introduces Audience Link, a breakthrough research tool using desktop computers and digital technology to analyze feedback information.

ASI's meets the challenges of the new century with another innovation - creation of the National In-Home TV Lab, a strategic alliance between ASI, Nielsen Media Research and TiVo. The TV Lab project, supported by major programmers and advertisers, is designed to study the effects on viewing behavior of Personal Video Recorders (PVR's) and develop strategies to effectively program and advertise in the new digital recording era.

On another new media front, ASI has formed the ASI Convergence Group, a division solely dedicated to addressing the market research, consultation and project management needs brought to the entertainment and technology industries by the global advent of new technology. In addition to conducting primary research for global media, computer, Internet and telecommunications companies, the ASI Convergence Group oversees strategy initiatives for clients from development to project management through implementation. And that's only the beginning......