For over 40 years, ASI Entertainment has provided continued leadership in the advancement of custom research and consulting for televisual media. It pioneered the development of new and innovative methodologies for measuring and evaluating audience response and has maintained both innovation and data continuity across its years of research and data analysis. The following benchmarks punctuate ASI's long history of vision and innovation

ASI is born as a program research division of Columbia Pictures and quickly evolves into an independent resource for the entertainment industries. ASI builds and operates the famous "Preview House" in Hollywood, a 400-seat laboratory theater which utilized ASI's proprietary instantaneous response "dial system" to capture audience members' second-by-second reactions to motion pictures, TV programs and commercials.

ASI pioneers another ground breaking method of testing audience responses in the home environment through the use of controlled cable channels and telephone administered questionnaires.

ASI opens a digital dial audience testing facility in Burbank, California. The company also establishes 13 telephone data collection facilities nationally utilizing more than 450 employees.

ASI continues to take the lead in entertainment research by opening the world's most technologically advanced audience research and testing facilities in Glendale, and North Hollywood, California. The AllMedia Centers offer advanced qualitative research for testing traditional media venues as well as every segment of the emerging media universe. In the late 90s, ASI introduces Audience Link, a breakthrough research tool using desktop computers and digital technology to analyze feedback information.

ASIe meets the challenges of the new century with new innovations, technologies, methodologies and thinking.

ASIe, introduces several new releases of the advanced ViewTrac real time response dial hardware and software, which has maintained data and biometric compatibility for data continuity with the dials sytems developed and evolved from the early 1960's until this day. No other research company has this depth of real time data response experience and corresponding insight into the interpretation of media content and advertising effectiveness of such data over time.

ASIe continues the development of ASIe's data analysis applications now running on Oracle to help evaluate relationships between content metadata with real time response and other data from the target market sample set. New means of getting nuanced qualitative data about WEB and other application program interfaces has been beneficial to many clients as are our continuing development of new methodologies for evaluating infomercial effectiveness and a translation of these insights to related WEB site integration. These insights and other research continue to prove increasingly valuable to advertisers and advertising agencies in the development of advertising of non direct-marketing ad venues. Often ASIe's methodologies uncover marketing gems not discovered by strictly behavioral data analysis. Combinging ASIe's research with large scale behavioral data can often optimize decision support and provide a valuable framework for evaluating raw data.

ASIe has continued to research and review the changing landscape of viewer attitudes toward media content and advertising brought on by the advent personal video recorders, on demand offerings, portable media viewers, HD technologies and the ever more pervasive internet based media offerings among other substantial changes and additions to the industry.

To help meet the marketing requirements presented by the ever expanding new media frontiers ASIe has evolved its focus to overall media convergence and addressing the market research and consultation needs brought to the entertainment, advertising and technology industries by the global advent of new technology. This includes media mix and multiple qualitative and quantitative approaches to evaluating media interfaces and how each medium and associated content feeds related mediums and associated content and how cross branding and brand strategy can be optimized cross medium and within various contexts.

As a long time leader in developing adhoc research methodologies, ASIe has a culture of innovation to develop new approaches to new problems in the evolving universe of media technology and marketing paradigms. We do this with the continued focus on how target markets are persuaded to view content and how this ultimately can impact buying behavior and sales performance.