ASI Market Research

Half a Century Pioneering and Performing Real Time

Content Market Research for Premier Media and Advertising Companies.

Understand your programming and advertising content impact, engagement and persuasion metrics with your target markets using concurrent real time attitude and engagement measures from ASI. ASI created the ViewTrac system to serve the requirements of the worlds most sophisticated content creation companies and remains the gold standard in real time content testing systems with over 50 years of biometrically consistent data gathering and analysis of much of the most important TV content having been tested through the last half century. It is the depth and breadth of experience in collecting and studying ViewTrac data that provides our clients and analysts the context to derive deep insight.

By Far the Most Experienced Real Time Response System and Advertising Marketing Research Testing

Two Dedicated High Definition Real Time Content Testing Amphitheaters.

Four State of the Art Los Angeles Focus Group Rooms and Large Luxurious Client Viewing Rooms.

Large Scale Recruiting capability with over 250,000 database entries in the greater Los Angeles area alone.

Full service Qualitative and Quantitative Research.

High definition video conferencing and video streaming. 

The ASI Advantage

Decades of ASI ViewTrac dial testing of some of the most important content over the years provides our analysts and our clients the critical dimension of long range context to understand the many metadata elements of the research in a way no one else can claim.

The ViewTrac dial testing system concurrently collects both attitudinal data for over all content analysis as well as point in time decision data through programmable real time red and green buttons to monitor what content caused a tune-out or a "buy affirmation" or any positive or negative decision, such as guilty or innocent during the course of a legal argument. You know who tuned in or out and at exactly what point in the content and you can refocus your respondents on those decision points to gather critical understanding of your content's impact on audience attitudes and decision making processes.  ASI can supplement dial tests with a large array of classical and adhoc quantitative research and is a full service market research company.  Come to the ASI Focus Groups in Los Angeles and Experience the power of ViewTrac and our high definition digital real time market research amphitheaters.  We also have teams of Mobile ViewTrac theater engineers to perform testing in any market you may be interested in testing.