Beverly Bolotin, CEO Clients often refer to Beverly as the "can do" person; having developed an excellent capability of providing exceptional service to ASI's many clients. As one of ASI's longest tenured executives, Beverly oversees services to many major clients. Her years of experience bring a broad understanding of client needs and as the CEO she is able to transform research requests into well executed projects.

Elliot Rosenberg, President

With a quarter century of market research experience, Elliot heads the daily operation of ASI and serves as the firm's guiding analytical expert. Elliot joined ASI's corporate predecessor in 1977, and during his tenure, he handled hundreds of research projects that utilized the ASI dial technology in the firm's Syndicated Advertising Division and Entertainment Division (which ultimately became ASI Entertainment). After a three-year stint as market research manager for the Daily News, the San Fernando Valley's up-and-coming daily newspaper, Elliot returned to ASI to help form the company's West Coast custom research division. In 1985, Elliot co-founded Silny, Rosenberg and Associates, and over the next decade built a thriving full-service, custom research shop specializing in quantitative research studies. In 1997, Elliot was a driving force at Consumer Dynamics to pursue the development of the ViewTracTM system. Now back at ASI, Elliot works closely with Beverly to expand the firm's internal expertise, technological capabilties, and service offerings.

Guy Duff, Chief Technology Officer

Guy directs all of ASI's technology development and infrastructure initiatives. He also works closely with clients and ASI's research staff to develop custom data gathering, management, and analysis systems. He is an expert in data acquisition and monitoring control systems and relational database development and administration and complex systems intergration. Since 1995, Guy has co-designed ASI's All Media center at the Television Academy and the company's entertainment data information database which is based on Oracle 10g and 10g Application servers, which serve as the backbone of the company's research and business operations systems; developed the technology for ASI's AudienceLink video relational database, which allows non-linear analysis of individual and aggregated research studies; and designed custom technology deployment to provide new research gathering techniques for some of the largest media and technology companies. Before joining ASI, Guy served as Vice President of Technical Sales and Marketing, and Director of Technical Research at Dyna Computer. He also has held executive posts including CIO at Media Advisors International, a market research and consulting firm, and served as CTO at Source Net, a high-tech marketing and software development company specializing in real time embedded data acquisition hardware and decision support database systems. Guy triple-majored in physics, mathematics, and computer science at the University of California, Santa Cruz, and is an Oracle Certified Professional DBA.

Neal LaVine, Nationwide Theater Director
Neal's motto is "serve the client with excellence," and he always succeeds. Neal has been with ASI since 1994, coming from a background as an Actor/Director/Writer in the entertainment industry. He has worked his way up from facilitator to the manager of the theater areas in Glendale and North Hollywood.