My Sitemap

Hierarchical Sitemap

• About ASI
  ASI Has been around since the early 1960's and has served almost all of the premier TV studios, networks, advertisers and a broad base of general market research clients. Click the links below to learn a little more or give us a call to get the whole story.
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• Advertising Effectivness
  Advertising Effectivness is a primary focus of ASI's Market Research practice. ASI extensive experience with infomercial testing and traditional advertising market research and deep content testing experience enables us to pinpoint content that stimulates action or tunes consumers out.
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• Advertising Market Research
  ASI has a half century of advertising market research experience and has pioneered and led the way in realt time audience response testing and nuanced advertising content analysis.
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• Advertising Market Research Services
  ASI's executives, David Castler and Elliot Rosenberg were and remain leaders and pioneers in developing many of the most advanced and still broadly used advertising marketing research methodologies. They have carried forward their vast experience in the advertising content effectiveness area through the development of ASI's proprietary ViewTrac dual stream audience response systems. Unlike any other system, ViewTrac monitors overall attitudinal and involvement data through audience real time dials and combines that with point-in-time consumer decision data via concurrent red and green button input. Tune-out, call to action, purchase, guilty/innocent, fast forward, pause, mute and any other (content/time/event) analysis is gathered. Together with ASI's half century of experience in this arena coupled with broad based full service quantitative research, ASI can design research that will give you quick actionable data that almost always helps in the design of larger scale quantitative research, in which ASI also has broad and deep experience. The ASI methodologies provide powerful information about your audience and in designing the optimal language and narrative for large scale phone and online studies.
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• ASI Market Research
  Half a Century of Leadership in Advertising and Television Marketing Research. World Class Focus Group and Market Research Facilities in Los Anges.
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• ASI Market Research History
  The History of ASI Market Research and Market Research Technology Innovation.
  ASI-Market-Research-History.html
  
  
• Attitude and Usage
  ASI performs attitude and usage studies for the Television Industry.
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• Brand Equity Research
  ASI performs Brand Equity Research.
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• Childrens Research
  ASI has extensive experience performing children's research for major children's content producers. Decades of in-depth attitudinal and usage research and panel development and analysis with children performing children's market research.
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• Client Viewing Rooms
  ASI's Two Multi-Tiered High Definition Real Time Digital Media Content Testing Theaters and Four Advanced Focus Groups all Have Spacious, Luxurious Client Viewing Areas and are Catered by the Finest Resteraunts in Los Angeles. Of course, if you want hot dogs, we can get those too and the best available.
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• Clients
  A sampling of ASI's many major clients.
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• Contact ASI
  Reaching ASI Entertainment is simple and direct and you will quickly receive expert Market Research council to help meet your research or facility requirements.
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• Customer Satisfaction Market Research
  Customer Satisfaction Research Studies.
  Customer-Satisfaction-Market-Research.html
  
  
• Dial Testing
  Dial Testing
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• Directions
  Directions to ASI Entertainment North Hollywood in the greater Los Angeles area.
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• Facility Diagrams
  Los Angeles Focus Group Facility Room Diagrams
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• Facility Information
  ASI Los Angeles Based High Definition Digital Focus Group Facility Providing Focus Groups, Moderators, Video Conferencing, Video Streaming and recruiting.
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• Focus Group Photos
  ASI's Greater Los Angeles Focus Group Facilities.
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• Full Service Market Research
  ASI is a full service market research organization. ASI has deep experience providing a wide range of market research capabilities for the Entertainment, Cable, Satellite and Advertising Industries and has the ability to perform ad hoc research for most business sectors. Using our unique ViewTrac Audience Response System, we are often able to model larger quantitative studies most effectively with substantial improvements in campaign quality and cost savings..
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• High Definition Theaters
  ASI Provides World Class Dedicated Real Time High Definition Content Testing Theaters Ideal for Tesing Television Programs, Advertisemetns, Movie Trailers and Mock Jurries among many other large group testing applications.
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• Hispanic Research
  ASI has a large database of Spanish Speaking Respondents throughout the greater Los Angeles area and the ability to provide advanced real time content effectiveness market research for the hispanic markets. ASI also is fully equipped to do real time translation and quantitative research in this market.
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• Infomercial Market Research
  ASI is the leader in infomercial market research and real time content testing.
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• Market Research Services
  ASI has deep and broad experience in content marketing research and provides the unique benefits of decades of both advertising and program testing and in direct marketing and traditional advertising market research testing and analysis.
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• Mock Jury
  ASI has ideal facilities for Mock Jury Testing with Two Dedicated 48 seat Jury Testing Theaters serving the greater Los Angeles area in North Hollywood located conveniently 15 minutes from the Burbank airport in California.
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• Our People
  Our People at ASI. World Class Marketing Research professionals.
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• Pilot Television Program Testing
  ASI is the leader in Television Pilot Program Testing with a half century of experience performing real time audience response testing for the TV industry.
  Pilot-Television-Program-Testing.html
  
  
• Political Research
  ASI has extensive experience in Political Research
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• Pricing Market Research
  ASI Performs Various Pricing Market Research
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• Program Title Testing
  ASI has extensive research experience in program title testing.
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• Respondent Recruiting
  ASI has recruited hundreds of thousands of respondents through its greater Los Angleles theaters and millions of respondents in its national database and can do high quality respondent recruiting for large or small groups and for high incident and low incident demographics.
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• Site Map
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• Television Research Services
  ASI's five decades of experience testing TV program pilots and episodes, doing series maintenance, attitude and usage, movie trailers, audience panels and real time audience response analysis. We pioneered many techniques and have the real time audience response (dials) norms and experience that no one else has or can even come close to. Our experience in all sorts of advertising content research is enhanced by our program testing research and our analysts have a strong holistic comprehension of the interplay and integration between both content types
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• Tracking Studies
  ASI Performs Tracking Studies
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• TV Program Series Maintenance
  ASI has deep experience with TV Program Series Maintenance. When you have so much invested in a series it makes sense to keep testing it and improving the content over time. Market research done well and applied well is a health plan for your content.
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• ViewTrac
  ASI's ViewTrac Real Time Audience Response System.
  ViewTrac.html
  
  
• ViewTrac Overlay
  ViewTrac-Overlay.html