With the fracturing of audiences and consumer markets alike, advertising and media paradigms must evolve to compete.   Now, more than ever, ASIe's 40 years of TV, Advertising Effectiveness and Product Concept, Marketing Research experience provides the competitive edge to its customers, whose companies rank among the elite marketing and media organizations.
ASIe brings 40 years of leadership in Television Program, Advertising and Adhoc marketing research to every project.   ASIe's extensive experience in media research during the last four decades has resulted in unique technologies, methodologies and insights for understanding the interplay between mediums, messages and products.   The information ASIe provides is highly actionable and takes all germane content elements into account to provide leveragable intelligence. As the leader in infomercial market research, ASIe provides unique insights into the potential of an ad to directly impact sales. Contrary to popular paradigms, the lessons learned in direct marketing have strong analogs in traditional advertising and leading marketing professionals are exploring and leveraging this knowledge with ASIe. The ability to look at content in a highly granular way enables the possibility of fine tuning the content to optimize the desired response by the target audience. ASI's proprietary Viewtrac technology provides (tune-in / tune-out) and (buy / sell) metrics technology and a proven methodology for analyzing content performance on a second by second basis and the ability to compare content revisions side by side in rough cut or final cut modes. This enables creative users to optimize or "tweak" the content during the creative process to help deliver "research optimized" content to the market while helping to reduce the post testing time and expense usually associated with traditional ad testing methodologies.	ASI's AllMedia center co-located at The Academy of Television Arts and Sciences
"ASI stays ahead of the audience with its unique ability to put into context the developments that drive my business" "We can't afford to be wrong; when you work with ASI you succeed at a greater rate." "As technology and the audience change, ASI has the know-how and vision to make sense out of the changing dynamics"